What type of Facebook Events does our DXP aggregate?

Facebook Business Pages are a key source of events for your ITI Digital Events Calendar. It is important to note and understand Facebook pages' limitations and specific criteria and how your content gets aggregated.

First, the delivery of Facebook Events is determined by the specific Business Pages URLs list added to the DXP dashboard, as provided in your onboarding phase. For a Facebook Event to be pulled, the Facebook page  MUST be saved on the DXP Dashboard Facebook Business pages list.

This list can be revised anytime using the dashboard access under Content Management > Events (see screenshot). Additionally, if you want to increase the number of Facebook pages allowed for tracking in your subscription, you may contact our team.

Understanding Facebook's Content Aggregation Rules

1) Facebook Business Pages must be public (no country or age restrictions), and both pages and events must contain a physical address. In the case of Virtual events, Facebook allows for a checkbox to be marked as "virtual" instead of a physical location. 

2) Profiles or Groups do not allow our software to aggregate content. We recommend seeing if this organizer can create a Business Page instead. To clarify, there is no longer a way to convert their profile to a page since new Facebook Page Experiences were created in 2023. This tutorial link may be helpful when sharing this information with partners: https://www.facebook.com/help/337881706729661?helpref=popular_articles

3) ITI Digital DXP cannot aggregate posts or images about events. It must be a Facebook EVENT URL. In a Facebook Business Page, the events hosted by that page appear on a page similar to this: https://www.facebook.com/plantriversidedistrict/events 

4) Alternatively, if your organization is OK with this, you may ask this partner to add your DMO Facebook Page as co-host of the event. That way, our software can "view" the event on your page instead and pull it. https://www.facebook.com/help/215235325174804 

Aligning Expectations for Content Delivery

ITI Digital does not guarantee 100% content delivery based on your Facebook Pages. Changes to the Facebook algorithm without notice or specific issues with event pages may cause the event not to show in your dashboard. What we recommend is working closely with our team in these instances for additional support. We can analyze and propose recommendations should we identify the event's cause for not aggregating.