Sponsorship Opportunities Within ITI Digital DXP Content Modules - Offer Value for Members or Co-Op Partners

A variety of features included in your DXP Dashboard Modules can easily be utilized to generate additional revenue for your organization. These features can be used to highlight local and regional business sponsors and partners. 

Potential Revenue Generation Features

1. Tag events or places as a 'Featured Event' with the Editor's Choice button: 

This is the most popular feature used for sponsorships. You can rename this category 'Sponsored' or 'Chamber Member' or anything you'd like. You can access this feature in the dashboard under Customization > Editor's Choice.

Tutorial: Featured Events/Editor's Choice

Updating the Featured Event/Editor's Choice category appears like this in the Dashboard:

2. Pin events or places to the top:

Pinned events and places are placed at the top of the list, in the order they are pinned. Pinned events stay at the top of the event calendar regardless of when the event takes place ensuring your sponsor's event is the first event seen by visitors. Pinned places appear first in the same way, highlighting your organization's partnerships. 

Tutorial: How to pin an Event

Pinned Events appear like this in the Dashboard:

These pinned events display on the Event Calendar as shown below:

3. Have a partner sponsor an itinerary:

Work with a partner organization to build a custom itinerary featuring the partner and their relevant points of interest in your region. 

Tutorial: How to Edit or Create GPS-enabled Itineraries

4. Create a dedicated category for a specific venue/partner's events:

A category created to list a partner organization's events can be used and viewed by visitors in a number of ways. 

• Visitors may select and view the partner's category in your main Event Calendar.
• The specific partner category may be embedded on it's own page to highlight that business partner.
• The partner's event category may be embedded on that partner's website to share the features and resources of the DXP Event Calendar module.

Events: Create and Embed Custom Categories Widgets

Places: Create and Embed Custom Categories

For an example, here is 'Georgia Council for the Arts' added as an Event Category in the tutorial above. This is how it appears in the Dashboard:

This is how the partner category appears on the Event Calendar, it can also be embedded on it's own page or even on the partner's website if desired:

5. Add a promotional image graphic. 

The Promotional Image is a banner placed at the top of your Event Calendar and Place Module which can link to any URL of your choosing. This feature can direct visitors to a sponsor's event or event category, a partner's business listing or website, or any other URL highlighting your sponsor.

Tutorial: Promotional Graphic

Here is our promotional graphic linking to our Itineraries page:

Please reach out to ITI Digital Support if you have any questions about promoting sponsored partners in your region!