Google’s algorithm is always changing, and as your webmaster our goal is to research, anticipate and stay ahead of these changes. 


Most recently, Google has released the first part of what is referred to as a “core update.” A core update differs from the thousands of other updates released by Google because it has a broader impact on the Google search engine and ranking process. The first part of this update was released June 2, 2021, with the second part released in July 2021.


So what does this mean for your website?


Danny Sullivan, Google’s public liaison, states on Twitter:

“Some of our planned improvements for the June 2021 update aren’t quite ready, so we’re moving ahead with the parts that are, then we will follow with the rest with the July 2021 update. Most sites won’t notice either of these updates, as is typical with any core updates.”

As your webmaster, we plan to watch the effects of these updates on your SEO very carefully, and advise changes as needed. Some ways we will do this include:

  • Run competitive analysis on page rankings

  • Analyze drops in ranking for web pages

  • Recommend updates for pages that experience a significant drop in ranking

You can read more from Google about core updates and their impact here.